{"id":2932,"date":"2025-10-06T07:15:56","date_gmt":"2025-10-06T07:15:56","guid":{"rendered":"https:\/\/wr1te.gr\/?p=2932"},"modified":"2025-08-24T19:49:42","modified_gmt":"2025-08-24T19:49:42","slug":"spatial-analysis-of-consumer-behavior","status":"publish","type":"post","link":"https:\/\/wr1te.gr\/el\/spatial-analysis-of-consumer-behavior\/","title":{"rendered":"\u03a7\u03c9\u03c1\u03b9\u03ba\u03ae \u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u039a\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ae\u03c2 \u03a3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac\u03c2"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wr1te.gr\/el\/spatial-analysis-of-consumer-behavior\/#%CE%A7%CF%89%CF%81%CE%B9%CE%BA%CE%AE_%CE%91%CE%BD%CE%AC%CE%BB%CF%85%CF%83%CE%B7_%CF%84%CE%B7%CF%82_%CE%9A%CE%B1%CF%84%CE%B1%CE%BD%CE%B1%CE%BB%CF%89%CF%84%CE%B9%CE%BA%CE%AE%CF%82_%CE%A3%CF%85%CE%BC%CF%80%CE%B5%CF%81%CE%B9%CF%86%CE%BF%CF%81%CE%AC%CF%82\" >\u03a7\u03c9\u03c1\u03b9\u03ba\u03ae \u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u039a\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ae\u03c2 \u03a3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac\u03c2<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wr1te.gr\/el\/spatial-analysis-of-consumer-behavior\/#%CE%A4%CE%BF_%CE%95%CF%80%CE%B9%CF%83%CF%84%CE%B7%CE%BC%CE%BF%CE%BD%CE%B9%CE%BA%CF%8C_%CE%A0%CE%B5%CF%81%CE%B9%CE%BF%CE%B4%CE%B9%CE%BA%CF%8C_%CE%B3%CE%B9%CE%B1_%CE%8C%CE%BB%CE%BF%CF%85%CF%82_%E2%80%93_%CE%8C%CF%84%CE%B1%CE%BD_%CE%BF%CE%B9_%CE%B5%CF%80%CE%B9%CF%83%CF%84%CE%AE%CE%BC%CE%BF%CE%BD%CE%B5%CF%82_%CE%BC%CE%B9%CE%BB%CE%BF%CF%8D%CE%BD_%CE%B1%CE%BD%CE%B8%CF%81%CF%8E%CF%80%CE%B9%CE%BD%CE%B1_%CE%BF_%CE%BA%CF%8C%CF%83%CE%BC%CE%BF%CF%82_%CE%B1%CE%BA%CE%BF%CF%8D%CE%B5%CE%B9\" >\u03a4\u03bf \u0395\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03bf\u03bd\u03b9\u03ba\u03cc \u03a0\u03b5\u03c1\u03b9\u03bf\u03b4\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 \u038c\u03bb\u03bf\u03c5\u03c2 - \u038c\u03c4\u03b1\u03bd \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03bf\u03bd\u03b5\u03c2 \u03bc\u03b9\u03bb\u03bf\u03cd\u03bd \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03b1, \u03bf \u03ba\u03cc\u03c3\u03bc\u03bf\u03c2 \u03b1\u03ba\u03bf\u03cd\u03b5\u03b9.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wr1te.gr\/el\/spatial-analysis-of-consumer-behavior\/#%CE%A0%CE%B5%CF%81%CE%AF%CE%BB%CE%B7%CF%88%CE%B7\" >\u03a0\u03b5\u03c1\u03af\u03bb\u03b7\u03c8\u03b7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wr1te.gr\/el\/spatial-analysis-of-consumer-behavior\/#%CE%93%CE%B9%CE%B1%CF%84%CE%AF_%CE%88%CF%87%CE%B5%CE%B9_%CE%A3%CE%B7%CE%BC%CE%B1%CF%83%CE%AF%CE%B1\" >\u0393\u03b9\u03b1\u03c4\u03af \u0388\u03c7\u03b5\u03b9 \u03a3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wr1te.gr\/el\/spatial-analysis-of-consumer-behavior\/#%CE%A4%CE%B9_%CE%9B%CE%AD%CE%BD%CE%B5_%CE%BF%CE%B9_%CE%88%CF%81%CE%B5%CF%85%CE%BD%CE%B5%CF%82\" >\u03a4\u03b9 \u039b\u03ad\u03bd\u03b5 \u03bf\u03b9 \u0388\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wr1te.gr\/el\/spatial-analysis-of-consumer-behavior\/#1_%CE%97_%CF%84%CE%BF%CF%80%CE%BF%CE%B8%CE%B5%CF%83%CE%AF%CE%B1_%CE%B5%CF%80%CE%B7%CF%81%CE%B5%CE%AC%CE%B6%CE%B5%CE%B9_%CF%84%CE%B9%CF%82_%CE%BA%CE%B1%CF%84%CE%B1%CE%BD%CE%B1%CE%BB%CF%89%CF%84%CE%B9%CE%BA%CE%AD%CF%82_%CF%83%CF%85%CE%BD%CE%AE%CE%B8%CE%B5%CE%B9%CE%B5%CF%82\" >1. \u0397 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03bd\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wr1te.gr\/el\/spatial-analysis-of-consumer-behavior\/#2_%CE%9F_%CE%B1%CF%83%CF%84%CE%B9%CE%BA%CF%8C%CF%82%E2%80%93%CE%B1%CE%B3%CF%81%CE%BF%CF%84%CE%B9%CE%BA%CF%8C%CF%82_%CE%BA%CE%B1%CF%84%CE%B1%CE%BC%CE%B5%CF%81%CE%B9%CF%83%CE%BC%CF%8C%CF%82_%CE%B5%CE%BD%CF%84%CE%B5%CE%AF%CE%BD%CE%B5%CE%B9_%CE%B1%CE%BD%CE%B9%CF%83%CF%8C%CF%84%CE%B7%CF%84%CE%B5%CF%82\" >2. \u039f \u03b1\u03c3\u03c4\u03b9\u03ba\u03cc\u03c2\u2013\u03b1\u03b3\u03c1\u03bf\u03c4\u03b9\u03ba\u03cc\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bc\u03b5\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03b5\u03bd\u03c4\u03b5\u03af\u03bd\u03b5\u03b9 \u03b1\u03bd\u03b9\u03c3\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wr1te.gr\/el\/spatial-analysis-of-consumer-behavior\/#3_%CE%97_%CF%87%CF%89%CF%81%CE%B9%CE%BA%CE%AE_%CE%B1%CE%BD%CE%AC%CE%BB%CF%85%CF%83%CE%B7_%CF%80%CF%81%CE%BF%CE%B2%CE%BB%CE%AD%CF%80%CE%B5%CE%B9_%CE%B1%CE%B3%CE%BF%CF%81%CE%B1%CF%83%CF%84%CE%B9%CE%BA%CE%AD%CF%82_%CF%84%CE%AC%CF%83%CE%B5%CE%B9%CF%82\" >3. \u0397 \u03c7\u03c9\u03c1\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wr1te.gr\/el\/spatial-analysis-of-consumer-behavior\/#%CE%A4%CE%B9_%CE%9A%CF%81%CF%8D%CE%B2%CE%B5%CF%84%CE%B1%CE%B9_%CE%B1%CF%80%CF%8C_%CE%A0%CE%AF%CF%83%CF%89\" >\u03a4\u03b9 \u039a\u03c1\u03cd\u03b2\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03a0\u03af\u03c3\u03c9<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wr1te.gr\/el\/spatial-analysis-of-consumer-behavior\/#1_%CE%97_%CE%BA%CE%BF%CE%B9%CE%BD%CF%89%CE%BD%CE%B9%CE%BA%CE%BF%CE%BF%CE%B9%CE%BA%CE%BF%CE%BD%CE%BF%CE%BC%CE%B9%CE%BA%CE%AE_%CE%B1%CE%BD%CE%B9%CF%83%CF%8C%CF%84%CE%B7%CF%84%CE%B1\" >1. \u0397 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03bf\u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03b1\u03bd\u03b9\u03c3\u03cc\u03c4\u03b7\u03c4\u03b1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wr1te.gr\/el\/spatial-analysis-of-consumer-behavior\/#2_%CE%97_%CF%88%CE%B7%CF%86%CE%B9%CE%B1%CE%BA%CE%AE_%CE%B1%CE%BD%CE%B9%CF%83%CF%8C%CF%84%CE%B7%CF%84%CE%B1\" >2. \u0397 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03b1\u03bd\u03b9\u03c3\u03cc\u03c4\u03b7\u03c4\u03b1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wr1te.gr\/el\/spatial-analysis-of-consumer-behavior\/#3_%CE%97_%CF%80%CE%BF%CE%BB%CE%B9%CF%84%CE%B9%CF%83%CE%BC%CE%B9%CE%BA%CE%AE_%CE%BA%CE%B1%CE%B9_%CF%84%CE%BF%CF%80%CE%B9%CE%BA%CE%AE_%CF%84%CE%B1%CF%85%CF%84%CF%8C%CF%84%CE%B7%CF%84%CE%B1\" >3. \u0397 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03bc\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c0\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wr1te.gr\/el\/spatial-analysis-of-consumer-behavior\/#%CE%A4%CE%B9_%CE%91%CE%BB%CE%BB%CE%AC%CE%B6%CE%B5%CE%B9\" >\u03a4\u03b9 \u0391\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/wr1te.gr\/el\/spatial-analysis-of-consumer-behavior\/#1_%CE%91%CE%BD%CE%AC%CE%BB%CF%85%CF%83%CE%B7_%CE%B4%CE%B5%CE%B4%CE%BF%CE%BC%CE%AD%CE%BD%CF%89%CE%BD_%CE%BC%CE%B5%CE%B3%CE%AC%CE%BB%CE%B7%CF%82_%CE%BA%CE%BB%CE%AF%CE%BC%CE%B1%CE%BA%CE%B1%CF%82_Big_Data\" >1. \u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7\u03c2 \u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03b1\u03c2 (Big Data)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/wr1te.gr\/el\/spatial-analysis-of-consumer-behavior\/#2_%CE%95%CE%BE%CE%B1%CF%84%CE%BF%CE%BC%CE%B9%CE%BA%CE%B5%CF%85%CE%BC%CE%AD%CE%BD%CE%BF_%CE%BC%CE%AC%CF%81%CE%BA%CE%B5%CF%84%CE%B9%CE%BD%CE%B3%CE%BA_%CE%B1%CE%BD%CE%AC_%CF%80%CE%B5%CF%81%CE%B9%CE%BF%CF%87%CE%AE\" >2. \u0395\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b1\u03bd\u03ac \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/wr1te.gr\/el\/spatial-analysis-of-consumer-behavior\/#3_%CE%95%CE%BD%CF%83%CF%89%CE%BC%CE%AC%CF%84%CF%89%CF%83%CE%B7_%CF%84%CE%B7%CF%82_%CF%87%CF%89%CF%81%CE%B9%CE%BA%CE%AE%CF%82_%CE%B4%CE%B9%CE%AC%CF%83%CF%84%CE%B1%CF%83%CE%B7%CF%82_%CF%83%CF%84%CE%B9%CF%82_%CE%B4%CE%B7%CE%BC%CF%8C%CF%83%CE%B9%CE%B5%CF%82_%CF%80%CE%BF%CE%BB%CE%B9%CF%84%CE%B9%CE%BA%CE%AD%CF%82\" >3. \u0395\u03bd\u03c3\u03c9\u03bc\u03ac\u03c4\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c7\u03c9\u03c1\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03b5\u03c2 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/wr1te.gr\/el\/spatial-analysis-of-consumer-behavior\/#%CE%97_%CE%9C%CE%B5%CE%B3%CE%AC%CE%BB%CE%B7_%CE%95%CE%B9%CE%BA%CF%8C%CE%BD%CE%B1\" >\u0397 \u039c\u03b5\u03b3\u03ac\u03bb\u03b7 \u0395\u03b9\u03ba\u03cc\u03bd\u03b1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/wr1te.gr\/el\/spatial-analysis-of-consumer-behavior\/#%CE%A3%CF%85%CE%BC%CF%80%CE%B5%CF%81%CE%AC%CF%83%CE%BC%CE%B1%CF%84%CE%B1\" >\u03a3\u03c5\u03bc\u03c0\u03b5\u03c1\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/wr1te.gr\/el\/spatial-analysis-of-consumer-behavior\/#%CE%A4%CE%BF_%CE%92%CE%B1%CE%B8%CF%8D%CF%84%CE%B5%CF%81%CE%BF_%CE%9C%CE%AC%CE%B8%CE%B7%CE%BC%CE%B1\" >\u03a4\u03bf \u0392\u03b1\u03b8\u03cd\u03c4\u03b5\u03c1\u03bf \u039c\u03ac\u03b8\u03b7\u03bc\u03b1<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/wr1te.gr\/el\/spatial-analysis-of-consumer-behavior\/#%CE%A0%CE%B7%CE%B3%CE%AD%CF%82\" >\u03a0\u03b7\u03b3\u03ad\u03c2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/wr1te.gr\/el\/spatial-analysis-of-consumer-behavior\/#%CE%95%CF%81%CF%89%CF%84%CE%AE%CF%83%CE%B5%CE%B9%CF%82_%CE%91%CF%80%CE%B1%CE%BD%CF%84%CE%AE%CF%83%CE%B5%CE%B9%CF%82\" >\u0395\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 &amp; \u0391\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 data-start=\"137\" data-end=\"191\"><span class=\"ez-toc-section\" id=\"%CE%A7%CF%89%CF%81%CE%B9%CE%BA%CE%AE_%CE%91%CE%BD%CE%AC%CE%BB%CF%85%CF%83%CE%B7_%CF%84%CE%B7%CF%82_%CE%9A%CE%B1%CF%84%CE%B1%CE%BD%CE%B1%CE%BB%CF%89%CF%84%CE%B9%CE%BA%CE%AE%CF%82_%CE%A3%CF%85%CE%BC%CF%80%CE%B5%CF%81%CE%B9%CF%86%CE%BF%CF%81%CE%AC%CF%82\"><\/span><strong data-start=\"140\" data-end=\"189\">\u03a7\u03c9\u03c1\u03b9\u03ba\u03ae \u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u039a\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ae\u03c2 \u03a3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac\u03c2<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 data-start=\"192\" data-end=\"290\"><span class=\"ez-toc-section\" id=\"%CE%A4%CE%BF_%CE%95%CF%80%CE%B9%CF%83%CF%84%CE%B7%CE%BC%CE%BF%CE%BD%CE%B9%CE%BA%CF%8C_%CE%A0%CE%B5%CF%81%CE%B9%CE%BF%CE%B4%CE%B9%CE%BA%CF%8C_%CE%B3%CE%B9%CE%B1_%CE%8C%CE%BB%CE%BF%CF%85%CF%82_%E2%80%93_%CE%8C%CF%84%CE%B1%CE%BD_%CE%BF%CE%B9_%CE%B5%CF%80%CE%B9%CF%83%CF%84%CE%AE%CE%BC%CE%BF%CE%BD%CE%B5%CF%82_%CE%BC%CE%B9%CE%BB%CE%BF%CF%8D%CE%BD_%CE%B1%CE%BD%CE%B8%CF%81%CF%8E%CF%80%CE%B9%CE%BD%CE%B1_%CE%BF_%CE%BA%CF%8C%CF%83%CE%BC%CE%BF%CF%82_%CE%B1%CE%BA%CE%BF%CF%8D%CE%B5%CE%B9\"><\/span><em data-start=\"196\" data-end=\"290\">\u03a4\u03bf \u0395\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03bf\u03bd\u03b9\u03ba\u03cc \u03a0\u03b5\u03c1\u03b9\u03bf\u03b4\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 \u038c\u03bb\u03bf\u03c5\u03c2 - \u038c\u03c4\u03b1\u03bd \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c3\u03c4\u03ae\u03bc\u03bf\u03bd\u03b5\u03c2 \u03bc\u03b9\u03bb\u03bf\u03cd\u03bd \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03b9\u03bd\u03b1, \u03bf \u03ba\u03cc\u03c3\u03bc\u03bf\u03c2 \u03b1\u03ba\u03bf\u03cd\u03b5\u03b9.<\/em><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<hr data-start=\"292\" data-end=\"295\" \/>\n<h3 data-start=\"297\" data-end=\"313\"><span class=\"ez-toc-section\" id=\"%CE%A0%CE%B5%CF%81%CE%AF%CE%BB%CE%B7%CF%88%CE%B7\"><\/span><strong data-start=\"301\" data-end=\"313\">\u03a0\u03b5\u03c1\u03af\u03bb\u03b7\u03c8\u03b7<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"315\" data-end=\"712\">\u0397 \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03c5\u03c7\u03b1\u03af\u03b1\u00b7 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03bc\u03bf\u03c4\u03af\u03b2\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf, \u03c4\u03b7\u03bd \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b4\u03bf\u03bc\u03ad\u03c2. \u0391\u03c0\u03cc \u03c4\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b1 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac \u03ba\u03ad\u03bd\u03c4\u03c1\u03b1 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03b9\u03c2 \u03c4\u03bf\u03c0\u03b9\u03ba\u03ad\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2, \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ad\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03ad\u03c9\u03c2 \u03c4\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c6\u03b5\u03c1\u03b5\u03b9\u03b1\u03ba\u03ad\u03c2 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03b9\u03c2, \u03b7 <strong data-start=\"563\" data-end=\"612\">\u03c7\u03c9\u03c1\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac\u03c2<\/strong> \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c0\u03ce\u03c2 \u03bf\u03b9 \u03b3\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03bf\u03af \u03ba\u03b1\u03b9 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03bf\u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03bf\u03af \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03bc\u03b1\u03c2.<\/p>\n<p data-start=\"714\" data-end=\"921\">\u03a4\u03bf \u03ac\u03c1\u03b8\u03c1\u03bf \u03b1\u03c5\u03c4\u03cc \u03b5\u03be\u03b5\u03c4\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2 \u03c4\u03b7\u03c2 \u03c7\u03c9\u03c1\u03b9\u03ba\u03ae\u03c2 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7, \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2, \u03b4\u03ae\u03bc\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03c1\u03ac\u03c4\u03b7 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03bf\u03c5\u03bd \u03c0\u03b9\u03bf \u03b4\u03af\u03ba\u03b1\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2.<\/p>\n<hr data-start=\"923\" data-end=\"926\" \/>\n<h3 data-start=\"928\" data-end=\"954\"><span class=\"ez-toc-section\" id=\"%CE%93%CE%B9%CE%B1%CF%84%CE%AF_%CE%88%CF%87%CE%B5%CE%B9_%CE%A3%CE%B7%CE%BC%CE%B1%CF%83%CE%AF%CE%B1\"><\/span><strong data-start=\"932\" data-end=\"954\">\u0393\u03b9\u03b1\u03c4\u03af \u0388\u03c7\u03b5\u03b9 \u03a3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"956\" data-end=\"1361\">\n<li data-start=\"956\" data-end=\"1086\">\n<p data-start=\"958\" data-end=\"1086\">\u0397 \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03ba\u03b9\u03bd\u03b7\u03c4\u03ae\u03c1\u03b9\u03b1 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c4\u03b7\u03c2 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03af\u03b1\u03c2\u00b7 \u03b7 \u03c7\u03c9\u03c1\u03b9\u03ba\u03ae \u03c4\u03b7\u03c2 \u03b4\u03b9\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 <strong data-start=\"1047\" data-end=\"1083\">\u03c0\u03c1\u03cc\u03c4\u03c5\u03c0\u03b1 \u03b1\u03bd\u03b9\u03c3\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03b9\u03ce\u03bd<\/strong>.<\/p>\n<\/li>\n<li data-start=\"1087\" data-end=\"1214\">\n<p data-start=\"1089\" data-end=\"1214\">\u039f\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03c4\u03b7 \u03c7\u03c9\u03c1\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03bd\u03b1 <strong data-start=\"1141\" data-end=\"1170\">\u03b5\u03bd\u03c4\u03bf\u03c0\u03af\u03b6\u03bf\u03c5\u03bd \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2-\u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2<\/strong> \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03bf\u03c5\u03bd \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba.<\/p>\n<\/li>\n<li data-start=\"1215\" data-end=\"1361\">\n<p data-start=\"1217\" data-end=\"1361\">\u039f\u03b9 \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03b5\u03c2 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd \u03c0\u03b9\u03bf \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac, \u03cc\u03c4\u03b1\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bf\u03cd\u03bd \u03c0\u03ce\u03c2 \u03bf\u03b9 \u03c0\u03bf\u03bb\u03af\u03c4\u03b5\u03c2 <strong data-start=\"1312\" data-end=\"1358\">\u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03ce\u03bd\u03bf\u03c5\u03bd \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03cc\u03c0\u03bf\u03c5 \u03b6\u03bf\u03c5\u03bd<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"1363\" data-end=\"1366\" \/>\n<h3 data-start=\"1368\" data-end=\"1394\"><span class=\"ez-toc-section\" id=\"%CE%A4%CE%B9_%CE%9B%CE%AD%CE%BD%CE%B5_%CE%BF%CE%B9_%CE%88%CF%81%CE%B5%CF%85%CE%BD%CE%B5%CF%82\"><\/span><strong data-start=\"1372\" data-end=\"1394\">\u03a4\u03b9 \u039b\u03ad\u03bd\u03b5 \u03bf\u03b9 \u0388\u03c1\u03b5\u03c5\u03bd\u03b5\u03c2<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 data-start=\"1396\" data-end=\"1455\"><span class=\"ez-toc-section\" id=\"1_%CE%97_%CF%84%CE%BF%CF%80%CE%BF%CE%B8%CE%B5%CF%83%CE%AF%CE%B1_%CE%B5%CF%80%CE%B7%CF%81%CE%B5%CE%AC%CE%B6%CE%B5%CE%B9_%CF%84%CE%B9%CF%82_%CE%BA%CE%B1%CF%84%CE%B1%CE%BD%CE%B1%CE%BB%CF%89%CF%84%CE%B9%CE%BA%CE%AD%CF%82_%CF%83%CF%85%CE%BD%CE%AE%CE%B8%CE%B5%CE%B9%CE%B5%CF%82\"><\/span>1. \u0397 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03bd\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-start=\"1456\" data-end=\"1618\">\n<li data-start=\"1456\" data-end=\"1618\">\n<p data-start=\"1458\" data-end=\"1618\">\u039c\u03b5\u03bb\u03ad\u03c4\u03b7 \u03c4\u03bf\u03c5 <em data-start=\"1469\" data-end=\"1482\">OECD (2023)<\/em> \u03ad\u03b4\u03b5\u03b9\u03be\u03b5 \u03cc\u03c4\u03b9 \u03c4\u03b1 \u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03bd\u03bf\u03b9\u03ba\u03bf\u03ba\u03c5\u03c1\u03b9\u03ac \u03b4\u03b1\u03c0\u03b1\u03bd\u03bf\u03cd\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03b5 <strong data-start=\"1539\" data-end=\"1566\">\u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c8\u03c5\u03c7\u03b1\u03b3\u03c9\u03b3\u03af\u03b1<\/strong>, \u03b5\u03bd\u03ce \u03c4\u03b1 \u03b1\u03b3\u03c1\u03bf\u03c4\u03b9\u03ba\u03ac \u03c3\u03b5 <strong data-start=\"1587\" data-end=\"1615\">\u03c4\u03c1\u03cc\u03c6\u03b9\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03b2\u03b1\u03c3\u03b9\u03ba\u03ac \u03b1\u03b3\u03b1\u03b8\u03ac<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<h4 data-start=\"1620\" data-end=\"1682\"><span class=\"ez-toc-section\" id=\"2_%CE%9F_%CE%B1%CF%83%CF%84%CE%B9%CE%BA%CF%8C%CF%82%E2%80%93%CE%B1%CE%B3%CF%81%CE%BF%CF%84%CE%B9%CE%BA%CF%8C%CF%82_%CE%BA%CE%B1%CF%84%CE%B1%CE%BC%CE%B5%CF%81%CE%B9%CF%83%CE%BC%CF%8C%CF%82_%CE%B5%CE%BD%CF%84%CE%B5%CE%AF%CE%BD%CE%B5%CE%B9_%CE%B1%CE%BD%CE%B9%CF%83%CF%8C%CF%84%CE%B7%CF%84%CE%B5%CF%82\"><\/span>2. \u039f \u03b1\u03c3\u03c4\u03b9\u03ba\u03cc\u03c2\u2013\u03b1\u03b3\u03c1\u03bf\u03c4\u03b9\u03ba\u03cc\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bc\u03b5\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03b5\u03bd\u03c4\u03b5\u03af\u03bd\u03b5\u03b9 \u03b1\u03bd\u03b9\u03c3\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-start=\"1683\" data-end=\"1869\">\n<li data-start=\"1683\" data-end=\"1869\">\n<p data-start=\"1685\" data-end=\"1869\">\u0388\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c4\u03b7\u03c2 <em data-start=\"1696\" data-end=\"1713\">Eurostat (2024)<\/em> \u03ba\u03b1\u03c4\u03ad\u03b3\u03c1\u03b1\u03c8\u03b5 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03ba\u03ac\u03c4\u03bf\u03b9\u03ba\u03bf\u03b9 \u03b1\u03b3\u03c1\u03bf\u03c4\u03b9\u03ba\u03ce\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ce\u03bd \u03ad\u03c7\u03bf\u03c5\u03bd <strong data-start=\"1765\" data-end=\"1824\">\u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03b5 e-commerce \u03ba\u03b1\u03b9 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b5\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2<\/strong>, \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2.<\/p>\n<\/li>\n<\/ul>\n<h4 data-start=\"1871\" data-end=\"1926\"><span class=\"ez-toc-section\" id=\"3_%CE%97_%CF%87%CF%89%CF%81%CE%B9%CE%BA%CE%AE_%CE%B1%CE%BD%CE%AC%CE%BB%CF%85%CF%83%CE%B7_%CF%80%CF%81%CE%BF%CE%B2%CE%BB%CE%AD%CF%80%CE%B5%CE%B9_%CE%B1%CE%B3%CE%BF%CF%81%CE%B1%CF%83%CF%84%CE%B9%CE%BA%CE%AD%CF%82_%CF%84%CE%AC%CF%83%CE%B5%CE%B9%CF%82\"><\/span>3. \u0397 \u03c7\u03c9\u03c1\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c0\u03b5\u03b9 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-start=\"1927\" data-end=\"2114\">\n<li data-start=\"1927\" data-end=\"2114\">\n<p data-start=\"1929\" data-end=\"2114\">\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03bf <em data-start=\"1943\" data-end=\"1980\">Journal of Consumer Research (2022)<\/em>, \u03b7 \u03c7\u03c1\u03ae\u03c3\u03b7 <strong data-start=\"1990\" data-end=\"2021\">\u03b3\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ce\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd (GIS)<\/strong> \u03b2\u03bf\u03b7\u03b8\u03ac \u03c3\u03c4\u03b7 <strong data-start=\"2032\" data-end=\"2061\">\u03bc\u03bf\u03bd\u03c4\u03b5\u03bb\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ae\u03c3\u03b5\u03c9\u03bd<\/strong> \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b2\u03bb\u03b5\u03c8\u03b7 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03b1\u03bb\u03bb\u03b1\u03b3\u03ce\u03bd \u03b1\u03bd\u03ac \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"2116\" data-end=\"2119\" \/>\n<h3 data-start=\"2121\" data-end=\"2149\"><span class=\"ez-toc-section\" id=\"%CE%A4%CE%B9_%CE%9A%CF%81%CF%8D%CE%B2%CE%B5%CF%84%CE%B1%CE%B9_%CE%B1%CF%80%CF%8C_%CE%A0%CE%AF%CF%83%CF%89\"><\/span><strong data-start=\"2125\" data-end=\"2149\">\u03a4\u03b9 \u039a\u03c1\u03cd\u03b2\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03a0\u03af\u03c3\u03c9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 data-start=\"2151\" data-end=\"2192\"><span class=\"ez-toc-section\" id=\"1_%CE%97_%CE%BA%CE%BF%CE%B9%CE%BD%CF%89%CE%BD%CE%B9%CE%BA%CE%BF%CE%BF%CE%B9%CE%BA%CE%BF%CE%BD%CE%BF%CE%BC%CE%B9%CE%BA%CE%AE_%CE%B1%CE%BD%CE%B9%CF%83%CF%8C%CF%84%CE%B7%CF%84%CE%B1\"><\/span>1. \u0397 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03bf\u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03b1\u03bd\u03b9\u03c3\u03cc\u03c4\u03b7\u03c4\u03b1<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p data-start=\"2193\" data-end=\"2337\">\u039f\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2 \u03c3\u03c4\u03bf \u03b5\u03b9\u03c3\u03cc\u03b4\u03b7\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7, \u03bc\u03b5 <strong data-start=\"2275\" data-end=\"2304\">\u03c3\u03b1\u03c6\u03b5\u03af\u03c2 \u03c7\u03c9\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03b9\u03c3\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2<\/strong> (\u03c0.\u03c7. \u0392\u03cc\u03c1\u03b5\u03b9\u03b1 vs \u039d\u03cc\u03c4\u03b9\u03b1 \u0395\u03bb\u03bb\u03ac\u03b4\u03b1).<\/p>\n<h4 data-start=\"2339\" data-end=\"2368\"><span class=\"ez-toc-section\" id=\"2_%CE%97_%CF%88%CE%B7%CF%86%CE%B9%CE%B1%CE%BA%CE%AE_%CE%B1%CE%BD%CE%B9%CF%83%CF%8C%CF%84%CE%B7%CF%84%CE%B1\"><\/span>2. \u0397 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae \u03b1\u03bd\u03b9\u03c3\u03cc\u03c4\u03b7\u03c4\u03b1<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p data-start=\"2369\" data-end=\"2497\">\u0397 \u03ac\u03bd\u03b9\u03c3\u03b7 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03c4\u03bf \u03b4\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u00ab\u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03bf\u03cd\u03c2 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2\u00bb \u03c3\u03b5 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03b5\u03c4\u03b1\u03b2\u03b1\u03af\u03bd\u03bf\u03c5\u03bd \u03c4\u03b1\u03c7\u03cd\u03c4\u03b1\u03c4\u03b1 \u03c3\u03c4\u03bf \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b5\u03bc\u03c0\u03cc\u03c1\u03b9\u03bf.<\/p>\n<h4 data-start=\"2499\" data-end=\"2543\"><span class=\"ez-toc-section\" id=\"3_%CE%97_%CF%80%CE%BF%CE%BB%CE%B9%CF%84%CE%B9%CF%83%CE%BC%CE%B9%CE%BA%CE%AE_%CE%BA%CE%B1%CE%B9_%CF%84%CE%BF%CF%80%CE%B9%CE%BA%CE%AE_%CF%84%CE%B1%CF%85%CF%84%CF%8C%CF%84%CE%B7%CF%84%CE%B1\"><\/span>3. \u0397 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03c3\u03bc\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c0\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p data-start=\"2544\" data-end=\"2669\">\u039f\u03b9 \u03c0\u03b1\u03c1\u03b1\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c4\u03bf\u03c0\u03b9\u03ba\u03ad\u03c2 \u03ba\u03bf\u03c5\u03bb\u03c4\u03bf\u03cd\u03c1\u03b5\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03ce\u03bd\u03bf\u03c5\u03bd \u03bf\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9, \u03c0\u03ad\u03c1\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1.<\/p>\n<hr data-start=\"2671\" data-end=\"2674\" \/>\n<h3 data-start=\"2676\" data-end=\"2694\"><span class=\"ez-toc-section\" id=\"%CE%A4%CE%B9_%CE%91%CE%BB%CE%BB%CE%AC%CE%B6%CE%B5%CE%B9\"><\/span><strong data-start=\"2680\" data-end=\"2694\">\u03a4\u03b9 \u0391\u03bb\u03bb\u03ac\u03b6\u03b5\u03b9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4 data-start=\"2696\" data-end=\"2751\"><span class=\"ez-toc-section\" id=\"1_%CE%91%CE%BD%CE%AC%CE%BB%CF%85%CF%83%CE%B7_%CE%B4%CE%B5%CE%B4%CE%BF%CE%BC%CE%AD%CE%BD%CF%89%CE%BD_%CE%BC%CE%B5%CE%B3%CE%AC%CE%BB%CE%B7%CF%82_%CE%BA%CE%BB%CE%AF%CE%BC%CE%B1%CE%BA%CE%B1%CF%82_Big_Data\"><\/span>1. \u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7\u03c2 \u03ba\u03bb\u03af\u03bc\u03b1\u03ba\u03b1\u03c2 (Big Data)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-start=\"2752\" data-end=\"2899\">\n<li data-start=\"2752\" data-end=\"2899\">\n<p data-start=\"2754\" data-end=\"2899\">\u039f\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b9\u03bd\u03b7\u03c4\u03ae\u03c2 \u03c4\u03b7\u03bb\u03b5\u03c6\u03c9\u03bd\u03af\u03b1\u03c2, social media \u03ba\u03b1\u03b9 e-commerce \u03b3\u03b9\u03b1 <strong data-start=\"2842\" data-end=\"2896\">\u03b1\u03ba\u03c1\u03b9\u03b2\u03ad\u03c3\u03c4\u03b5\u03c1\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b3\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03af\u03b1\u03c2<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<h4 data-start=\"2901\" data-end=\"2948\"><span class=\"ez-toc-section\" id=\"2_%CE%95%CE%BE%CE%B1%CF%84%CE%BF%CE%BC%CE%B9%CE%BA%CE%B5%CF%85%CE%BC%CE%AD%CE%BD%CE%BF_%CE%BC%CE%AC%CF%81%CE%BA%CE%B5%CF%84%CE%B9%CE%BD%CE%B3%CE%BA_%CE%B1%CE%BD%CE%AC_%CF%80%CE%B5%CF%81%CE%B9%CE%BF%CF%87%CE%AE\"><\/span>2. \u0395\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b1\u03bd\u03ac \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-start=\"2949\" data-end=\"3078\">\n<li data-start=\"2949\" data-end=\"3078\">\n<p data-start=\"2951\" data-end=\"3078\">\u039d\u03ad\u03b5\u03c2 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ad\u03c2 \u00ab\u03b3\u03b5\u03c9-\u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba\u00bb \u03c3\u03c5\u03bd\u03b4\u03ad\u03bf\u03c5\u03bd <strong data-start=\"2991\" data-end=\"3037\">\u03b3\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03bc\u03b5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03c6\u03af\u03bb<\/strong>, \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2.<\/p>\n<\/li>\n<\/ul>\n<h4 data-start=\"3080\" data-end=\"3146\"><span class=\"ez-toc-section\" id=\"3_%CE%95%CE%BD%CF%83%CF%89%CE%BC%CE%AC%CF%84%CF%89%CF%83%CE%B7_%CF%84%CE%B7%CF%82_%CF%87%CF%89%CF%81%CE%B9%CE%BA%CE%AE%CF%82_%CE%B4%CE%B9%CE%AC%CF%83%CF%84%CE%B1%CF%83%CE%B7%CF%82_%CF%83%CF%84%CE%B9%CF%82_%CE%B4%CE%B7%CE%BC%CF%8C%CF%83%CE%B9%CE%B5%CF%82_%CF%80%CE%BF%CE%BB%CE%B9%CF%84%CE%B9%CE%BA%CE%AD%CF%82\"><\/span>3. \u0395\u03bd\u03c3\u03c9\u03bc\u03ac\u03c4\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c7\u03c9\u03c1\u03b9\u03ba\u03ae\u03c2 \u03b4\u03b9\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03b5\u03c2 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul data-start=\"3147\" data-end=\"3265\">\n<li data-start=\"3147\" data-end=\"3265\">\n<p data-start=\"3149\" data-end=\"3265\">\u0394\u03ae\u03bc\u03bf\u03b9 \u03ba\u03b1\u03b9 \u03ba\u03c1\u03ac\u03c4\u03b7 \u03b5\u03c6\u03b1\u03c1\u03bc\u03cc\u03b6\u03bf\u03c5\u03bd <strong data-start=\"3176\" data-end=\"3262\">\u03c7\u03c9\u03c1\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae \u03c0\u03cc\u03c1\u03c9\u03bd, \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03c3\u03c5\u03b3\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ce\u03bd, \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7 \u03c4\u03bf\u03c0\u03b9\u03ba\u03ce\u03bd \u03b1\u03b3\u03bf\u03c1\u03ce\u03bd<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"3267\" data-end=\"3270\" \/>\n<h3 data-start=\"3272\" data-end=\"3295\"><span class=\"ez-toc-section\" id=\"%CE%97_%CE%9C%CE%B5%CE%B3%CE%AC%CE%BB%CE%B7_%CE%95%CE%B9%CE%BA%CF%8C%CE%BD%CE%B1\"><\/span><strong data-start=\"3276\" data-end=\"3295\">\u0397 \u039c\u03b5\u03b3\u03ac\u03bb\u03b7 \u0395\u03b9\u03ba\u03cc\u03bd\u03b1<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"3297\" data-end=\"3591\">\u0397 \u03c7\u03c9\u03c1\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03ae \u03c0\u03c1\u03ac\u03be\u03b7, \u03b1\u03bb\u03bb\u03ac <strong data-start=\"3369\" data-end=\"3419\">\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ac \u03ba\u03b1\u03b9 \u03b3\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac \u03b5\u03bd\u03c4\u03b1\u03b3\u03bc\u03ad\u03bd\u03b7 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac<\/strong>.<br data-start=\"3420\" data-end=\"3423\" \/>\u0397 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c7\u03c9\u03c1\u03b9\u03ba\u03ce\u03bd \u03bc\u03bf\u03c4\u03af\u03b2\u03c9\u03bd \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7\u03c2 \u03bf\u03b4\u03b7\u03b3\u03b5\u03af \u03c3\u03b5 <strong data-start=\"3481\" data-end=\"3588\">\u03c0\u03b9\u03bf \u03b4\u03af\u03ba\u03b1\u03b9\u03b5\u03c2 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2, \u03c0\u03b9\u03bf \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03b7 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7<\/strong>.<\/p>\n<hr data-start=\"3593\" data-end=\"3596\" \/>\n<h3 data-start=\"3598\" data-end=\"3618\"><span class=\"ez-toc-section\" id=\"%CE%A3%CF%85%CE%BC%CF%80%CE%B5%CF%81%CE%AC%CF%83%CE%BC%CE%B1%CF%84%CE%B1\"><\/span><strong data-start=\"3602\" data-end=\"3618\">\u03a3\u03c5\u03bc\u03c0\u03b5\u03c1\u03ac\u03c3\u03bc\u03b1\u03c4\u03b1<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol data-start=\"3620\" data-end=\"4019\">\n<li data-start=\"3620\" data-end=\"3681\">\n<p data-start=\"3623\" data-end=\"3681\"><strong data-start=\"3623\" data-end=\"3679\">\u0397 \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf.<\/strong><\/p>\n<\/li>\n<li data-start=\"3682\" data-end=\"3755\">\n<p data-start=\"3685\" data-end=\"3755\"><strong data-start=\"3685\" data-end=\"3753\">\u0397 \u03c7\u03c9\u03c1\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b1\u03bd\u03b9\u03c3\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03bd\u03ad\u03b5\u03c2 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2.<\/strong><\/p>\n<\/li>\n<li data-start=\"3756\" data-end=\"3831\">\n<p data-start=\"3759\" data-end=\"3831\"><strong data-start=\"3759\" data-end=\"3829\">\u0397 \u03c7\u03c1\u03ae\u03c3\u03b7 GIS \u03ba\u03b1\u03b9 Big Data \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03c6\u03bf\u03c1\u03ac\u03c2.<\/strong><\/p>\n<\/li>\n<li data-start=\"3832\" data-end=\"3942\">\n<p data-start=\"3835\" data-end=\"3942\"><strong data-start=\"3835\" data-end=\"3940\">\u039f\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03bf\u03b9 \u03c6\u03bf\u03c1\u03b5\u03af\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03c3\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c7\u03c9\u03c1\u03b9\u03ba\u03ae \u03b4\u03b9\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03c3\u03c4\u03bf\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03c4\u03bf\u03c5\u03c2.<\/strong><\/p>\n<\/li>\n<li data-start=\"3943\" data-end=\"4019\">\n<p data-start=\"3946\" data-end=\"4019\"><strong data-start=\"3946\" data-end=\"4017\">\u0397 \u03b9\u03c3\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7 \u03c0\u03b5\u03c1\u03bd\u03ac \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b9\u03c3\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7.<\/strong><\/p>\n<\/li>\n<\/ol>\n<hr data-start=\"4021\" data-end=\"4024\" \/>\n<h3 data-start=\"4026\" data-end=\"4052\"><span class=\"ez-toc-section\" id=\"%CE%A4%CE%BF_%CE%92%CE%B1%CE%B8%CF%8D%CF%84%CE%B5%CF%81%CE%BF_%CE%9C%CE%AC%CE%B8%CE%B7%CE%BC%CE%B1\"><\/span><strong data-start=\"4030\" data-end=\"4052\">\u03a4\u03bf \u0392\u03b1\u03b8\u03cd\u03c4\u03b5\u03c1\u03bf \u039c\u03ac\u03b8\u03b7\u03bc\u03b1<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4054\" data-end=\"4359\">\u0397 \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ce\u03c2 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ae \u03c0\u03c1\u03ac\u03be\u03b7\u00b7 \u03b5\u03af\u03bd\u03b1\u03b9 <strong data-start=\"4107\" data-end=\"4173\">\u03b1\u03bd\u03c4\u03b1\u03bd\u03ac\u03ba\u03bb\u03b1\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03b3\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ae\u03c2 \u03bc\u03b1\u03c2 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2<\/strong>.<br data-start=\"4174\" data-end=\"4177\" \/>\u0397 \u03c7\u03c9\u03c1\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b1\u03bd \u03b8\u03ad\u03bb\u03bf\u03c5\u03bc\u03b5 \u03b4\u03af\u03ba\u03b1\u03b9\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03b7 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03bf\u03b9\u03c4\u03ac\u03bc\u03b5 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf <strong data-start=\"4285\" data-end=\"4313\">\u03c4\u03b9 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03bf\u03c5\u03bd \u03bf\u03b9 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9<\/strong>, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 <strong data-start=\"4324\" data-end=\"4356\">\u03c0\u03bf\u03cd, \u03c0\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03c4\u03bf \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd<\/strong>.<\/p>\n<hr data-start=\"4361\" data-end=\"4364\" \/>\n<h3 data-start=\"4366\" data-end=\"4379\"><span class=\"ez-toc-section\" id=\"%CE%A0%CE%B7%CE%B3%CE%AD%CF%82\"><\/span><strong data-start=\"4370\" data-end=\"4379\">\u03a0\u03b7\u03b3\u03ad\u03c2<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul data-start=\"4381\" data-end=\"4701\">\n<li data-start=\"4381\" data-end=\"4439\">\n<p data-start=\"4383\" data-end=\"4439\">OECD (2023). <em data-start=\"4396\" data-end=\"4437\">Spatial Dimensions of Consumer Behavior<\/em><\/p>\n<\/li>\n<li data-start=\"4440\" data-end=\"4496\">\n<p data-start=\"4442\" data-end=\"4496\">Eurostat (2024). <em data-start=\"4459\" data-end=\"4494\">Urban-Rural Divide in Consumption<\/em><\/p>\n<\/li>\n<li data-start=\"4497\" data-end=\"4574\">\n<p data-start=\"4499\" data-end=\"4574\">Journal of Consumer Research (2022). <em data-start=\"4536\" data-end=\"4572\">GIS and Predictive Consumer Models<\/em><\/p>\n<\/li>\n<li data-start=\"4575\" data-end=\"4628\">\n<p data-start=\"4577\" data-end=\"4628\">McKinsey (2023). <em data-start=\"4594\" data-end=\"4626\">Big Data and Retail Strategies<\/em><\/p>\n<\/li>\n<li data-start=\"4629\" data-end=\"4701\">\n<p data-start=\"4631\" data-end=\"4701\">\u0395\u03bb\u03bb\u03b7\u03bd\u03b9\u03ba\u03ae \u03a3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u0391\u03c1\u03c7\u03ae (2024). <em data-start=\"4664\" data-end=\"4699\">\u039a\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03b9\u03ba\u03ad\u03c2 \u0394\u03b1\u03c0\u03ac\u03bd\u03b5\u03c2 \u039d\u03bf\u03b9\u03ba\u03bf\u03ba\u03c5\u03c1\u03b9\u03ce\u03bd<\/em><\/p>\n<\/li>\n<\/ul>\n<hr data-start=\"4703\" data-end=\"4706\" \/>\n<h3 data-start=\"4708\" data-end=\"4738\"><span class=\"ez-toc-section\" id=\"%CE%95%CF%81%CF%89%CF%84%CE%AE%CF%83%CE%B5%CE%B9%CF%82_%CE%91%CF%80%CE%B1%CE%BD%CF%84%CE%AE%CF%83%CE%B5%CE%B9%CF%82\"><\/span><strong data-start=\"4712\" data-end=\"4738\">\u0395\u03c1\u03c9\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 &amp; \u0391\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p data-start=\"4740\" data-end=\"4869\"><strong data-start=\"4740\" data-end=\"4786\">\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c7\u03c9\u03c1\u03b9\u03ba\u03ae \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7\u03c2;<\/strong><br data-start=\"4786\" data-end=\"4789\" \/>\u0397 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7 \u03c4\u03bf\u03c5 \u03c0\u03ce\u03c2 \u03b7 \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03bf \u03c7\u03ce\u03c1\u03bf\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03c4\u03b9\u03c2 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03bd\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2.<\/p>\n<p data-start=\"4871\" data-end=\"5009\"><strong data-start=\"4871\" data-end=\"4894\">\u0393\u03b9\u03b1\u03c4\u03af \u03ad\u03c7\u03b5\u03b9 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1;<\/strong><br data-start=\"4894\" data-end=\"4897\" \/>\u0393\u03b9\u03b1\u03c4\u03af \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03b9 \u03b1\u03bd\u03b9\u03c3\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03bc\u03bf\u03c4\u03af\u03b2\u03b1 \u03c0\u03bf\u03c5 \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c3\u03c4\u03bf\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ce\u03bd.<\/p>\n<p data-start=\"5011\" data-end=\"5178\"><strong data-start=\"5011\" data-end=\"5056\">\u03a0\u03ce\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2;<\/strong><br data-start=\"5056\" data-end=\"5059\" \/>\u0393\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03bf\u03c5\u03bd \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b5\u03c2 \u03ba\u03b1\u03c4\u03b1\u03c3\u03c4\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd, \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03bf\u03c5\u03bd \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ad\u03c8\u03bf\u03c5\u03bd \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2.<\/p>\n<p data-start=\"5180\" data-end=\"5341\"><strong data-start=\"5180\" data-end=\"5224\">\u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03b9 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03b9\u03c3\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2;<\/strong><br data-start=\"5224\" data-end=\"5227\" \/>\u039d\u03b1\u03b9, \u03b5\u03c6\u03cc\u03c3\u03bf\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03b5\u03af \u03b3\u03b9\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03b5 \u03b1\u03b3\u03b1\u03b8\u03ac \u03ba\u03b1\u03b9 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03c3\u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03b9\u03c6\u03ad\u03c1\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03b1\u03b3\u03c1\u03bf\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ad\u03c2.<\/p>\n<p data-start=\"5343\" data-end=\"5503\"><strong data-start=\"5343\" data-end=\"5379\">\u03a4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1;<\/strong><br data-start=\"5379\" data-end=\"5382\" \/>\u038c\u03c4\u03b9 \u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03ad\u03bd\u03c4\u03bf\u03bd\u03b1 \u03b1\u03bd\u03ac \u03b3\u03b5\u03c9\u03b3\u03c1\u03b1\u03c6\u03af\u03b1\u00b7 \u03ac\u03c1\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 <strong data-start=\"5453\" data-end=\"5488\">\u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03ac\u03c0\u03c4\u03c5\u03be\u03b7\u03c2<\/strong> \u03b1\u03bd\u03ac \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae.<\/p>","protected":false},"excerpt":{"rendered":"<p>In exploring spatial analysis of consumer behavior, discover how geography shapes purchasing patterns and what strategies might unlock deeper customer connections.<\/p>","protected":false},"author":1,"featured_media":2931,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[33],"tags":[573,575,574],"class_list":["post-2932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-33","tag-consumer-behavior","tag-purchasing-patterns","tag-spatial-analysis"],"_links":{"self":[{"href":"https:\/\/wr1te.gr\/el\/wp-json\/wp\/v2\/posts\/2932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wr1te.gr\/el\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wr1te.gr\/el\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wr1te.gr\/el\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wr1te.gr\/el\/wp-json\/wp\/v2\/comments?post=2932"}],"version-history":[{"count":1,"href":"https:\/\/wr1te.gr\/el\/wp-json\/wp\/v2\/posts\/2932\/revisions"}],"predecessor-version":[{"id":3099,"href":"https:\/\/wr1te.gr\/el\/wp-json\/wp\/v2\/posts\/2932\/revisions\/3099"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wr1te.gr\/el\/wp-json\/wp\/v2\/media\/2931"}],"wp:attachment":[{"href":"https:\/\/wr1te.gr\/el\/wp-json\/wp\/v2\/media?parent=2932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wr1te.gr\/el\/wp-json\/wp\/v2\/categories?post=2932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wr1te.gr\/el\/wp-json\/wp\/v2\/tags?post=2932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}